Yoga Cucina

As co founder and creative director of Yoga Cucina, I had the absolute pleasure of building a brand from scratch. From initial concept, through branding, art direction, digital design and development, marketing and content strategies, PR and collaborations, and financial management, to physically producing and hosting the events – this was an incredible opportunity to play.

Picked up pre-launch by major Australian digital guides Concrete Playground, Broadsheet and Urban List, featured regularly in the Daily Telegraph and Sunday Herald, and profiled internationally by Harper's Bazaar, the first adventure sold out within minutes of release with a waitlist of hundreds. Spurring a business that continues to thrive today.

Branded as ‘the hot-lipped love child of body-rocking movement and seriously good Italian food’, Yoga Cucina blazed a trail from the ‘brown rice and silence’ of traditional wellness retreats under the premise that a higher state of consciousness can come from a shared experience, hands in the air or wrapped around a glass of wine.

Services: Concept, brand strategy, art direction, digital design and development, copywriting, event production, financial management.