West 14th

Inspired by founder Violeta Tentomas’ New York roots and Bondi Beach home, West 14th makes soft second skin leathers that transcend age and time. Prior to their transition to offering a more premium product in the growing plus-sized market in Australia and the United States, the brand wanted to solidify their vision and connect to a broader and older audience of women.

Together we identified and featured 5 key influencers, collaborating to create a series of images and longform interviews in the traditional style of Vogue or Harper’s Bazaar feature. The series explores who they are and how they wear the brand in their daily life, and was adapted to fit multiple platform including website, email marketing, social media and PR material.

Services: Concept, art direction, interviews, shoot production, copywriting, content marketing and social media.